Wednesday, August 31, 2011


Glad you are alive brother

Photo from Mark Kawakami-Joy Rides

Monday, August 29, 2011

The history of the Motor Shop frame - Bill York

Lucas -

The Motor Shop of Oxnard ran from 1968 to 1978 and got Jim's Machine into the business. We had bought a single tube frame or 2 that were on the market in the early 70's (don't remember who made them) then used those as a bases to copy and made our own variation - just cause we could. Ours had a one piece top - center tube. I think the blue bike on your web page is built using one of our frames. True Radius Bending in Santa Barbara bent the pieces and a fireman named Bill Denny in Ventura built the jig and did the welding when he was off duty. He was a builder of a number of hot rod cars. From 1974 - 1976 we made less than 100 frames from my memory. Denny screwed me out of the frame jig and the last remaining frame so I never even got a bike built using one of our own frames. We never put any serial number on them. The main bike you have featured on your site is not using one of our frames cause of the back bone design.

Bill York

I want to thank Matt Olsen from Carl's Cycle Supply for putting me in touch with Bill York.

Saturday, August 27, 2011

Buy American

We are very committed to American made products and services here at 74's Forever and we hope you are too. ~Lucas and Rodney


I know everybody has seen this but i like it and it is fucking killer!!!

Thursday, August 25, 2011

This is Beat

''freeways fifty lanes wide
on a concrete continent
spaced with bland billboards
illustrating imbecile illusions of happiness'' ~Lawrence Ferlinghetti

Wednesday, August 24, 2011

In 1961

My dad's 48 Pan and his 61 Pontiac in 59 got the Pan and purchased a brand new 61 Pontiac this was taken in 61 he road Pan for 4or5 years and sold it for $400 and sold the 61 just before i was born in 69 he has always loved motorcycles and cars he now owns a 65 gto

Tuesday, August 23, 2011

Ode to the 74

500 pounds of black paint, chrome and steel.
With power that seems almost unreal.
Vibrating as it idles, the engine warms up;
Everything is shiny,every bolt, screw and nut.
A little lurch forward as I jam it in gear;
On gets the ol' lady taking her place in the rear.
Up on the highway, and back into 4th;
Our destination, just anywhere North.
The engine's running strong, and I can't hear a miss;
The wind hits our faces like a cold whore's kiss.
In the cars that pass, I see some shaking their heads,
Thinking bikers like us would be better off dead.
Deep in their hearts, they would like to be as I,
But brainwashed by society, they keep living their lie.
If anyone, and I mean anyone, were to say;
"give up this life, or with your life you'll pay!"
I would answer,and my words would be few;


Sunday, August 21, 2011

My old Shovel

This picture is from a car show in Denver a few years back.Man I miss that bike.I built it one winter with parts I had layin around my shop. I loved the invaders and the geometry of that frame.Wish I could buy that frame again for 125 bucks!

Sunday, August 14, 2011

Jeff Decker - Slant Artist - Motorcycle Art

Baggers are to Sturgis as choppers are to Born Free. The only time I saw a Panhead being ridden in Sturgis is when Paul Cox rode up to the Bryan Fuller party on his. That's not to say there wasn't cool bikes in Sturgis or that I saw everything there was to see there. I just only saw em at Jeff's art show.

74's Tattoos

Matt Jackson from Vice Grip had Doug Curtis tattoo this on him. Doug drew this up for us because I asked him to do a T-shirt for 74's. Thanks for the support Matt and Doug! Stay tuned because I've asked a couple of other great guys to do a shirt for us too.

Saturday, August 13, 2011

Jeff Decker - Slant Artist - Club Cuts

Here are some of the "Club Cuts" from Jeff Decker's collection that he brought up to Sturgis for the Micheal Lichter presents Jeff Decker-Slant Artist show. I told myself I would never go to Sturgis... because of the shit that goes on there that I'm the opposite of interested in...but, since I was invited to be in Jeff's art show I had to see what Sturgis was all about... It was about what I thought it would be...middle aged mayhem. Seemed like most everybody had their biker costumes on. All those costumes came from somewhere,though, and Jeff's collection of club cuts is really great example of where it stems from. These denim vests are amazing to look at but Jeff has a way to make them come alive when he tells the stories that came with each of these club vests.